Creator Marketing for Apps & Digital Products

Your creator marketing
machine. Fully handled.

We find, train, and manage creators who drive real conversions for your app or digital product, from strategy to final post.

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500+

Creators recruited,
vetted & managed

300M+

Organic views
generated

35K+

Average views
per campaign video

14 days

From kickoff to
campaign live

500+Creators Managed

300M+Organic Views

#1App Store Launch

20M+YT Views in 2 Months

14 DaysTo Campaign Live

TikTokInstagram

YouTube ShortsMulti-Platform

1,000'sApp Downloads

500+Creators Managed

300M+Organic Views

#1App Store Launch

20M+YT Views in 2 Months

14 DaysTo Campaign Live

TikTokInstagram

YouTube ShortsMulti-Platform

1,000'sApp Downloads

Track Record

The work speaks
for itself.

What happens when you put the right creators in front of the right audience.

App Store Launch

Beat ChatGPT at launch

Our team helped launch a consumer app to #1 on the App Store, ahead of ChatGPT on launch day.

Consumer App

YouTube Shorts

20M+

20M+ Shorts views

A creator strategy built from scratch drove 20M+ YouTube Shorts views in under 8 weeks.

YouTube Shorts

First 4 Months

100M+

100M+ early views

Over 100M organic views generated in our first four months.

Lingo Legend

1,000's

Viral content that moved

Viral wins that translated into thousands of downloads for Lingo Legend.

Language App

Speed to Market

Kickoff to live

Strategy call to live creator content in two weeks.

The Value

Full-service campaigns,
built to scale.

Strategy, creator recruiting, training, content review, and reporting, all included, all handled. Scale from a single campaign to thousands of videos a month without adding overhead.

Launch

300 videos

A full month of trained, briefed, reviewed content to get your product moving.

Growth

1,200/mo

A full creator roster producing at scale, the kind of volume that builds momentum.

Every Package

Creator recruiting · Product training · Weekly strategy · Content review · Revisions · Reporting

All included.

See packages & pricing →

What We Do

Every piece of the machine,
built and run for you.

Finding creators, training them, running campaigns, reporting results. All of it, handled.

🎯

Creator Recruiting

We find creators who fit your product, by content style, audience, and proven ability to convert. Not follower count.

📐

Content Strategy

Formats, hooks, and messaging tailored to your product category. Built to convert, not just to entertain.

🎓

Creator Training

Every creator is trained before a single video goes live. They learn your product, your audience, and what converts.

🚀

Campaign Execution

Every brief, revision, and approval handled end to end. You never chase a creator down or wonder what's going live.

📊

Performance Reporting

Weekly reports tied to outcomes, downloads, signups, conversions. You always know what's working.

🔁

Viral Format Testing

We test formats continuously so you end up with a repeatable playbook, not a lucky one-off.

The Process

From application
to campaign live.

Here's exactly how we build and run a creator program, step by step.

🔍1

Application & Vetting

Screened for content quality, niche fit, and genuine motivation, not just follower count.

📚2

Brand & Product Onboarding

Every creator learns your product inside out before making their first video.

🗓️3

Weekly Strategy Brief

Updated creative direction every week, creators always know exactly what to make and why.

✅4

Content Review

Every video reviewed by our team before it goes live. No surprises, no off-brand content.

📈5

Performance Feedback

Creators get direct feedback on what worked, so they improve every single campaign.

Become a creator →

The Founders

Built by creators.
Run by people who've done every side.

We've been the creators. We've managed the campaigns. We've worked inside agencies, partnered with brands, and built the systems behind it all. The 411 wasn't built from theory. It was built from experience.

College roommates → co-founders

Two creators who learned the internet together, then built the agency we wished existed.

Alana Grace

Co-Founder

Strategy, Growth & Partnerships

Playkit's first campaign manager, then content and creator lead at Dupe.com, where she helped develop the app and launch it to #1 on the App Store on launch day. Generated 20M+ organic YouTube views in under two months.

20M+

YT views in 2 months

App Store launch day

100M+

Personal views

Mikayla Groody

Co-Founder

Creator Relations & Campaign Management

Playkit's top creator with 55M+ views in 6 months, one video hit 16.5M. Drove 150M+ brand views into real downloads. Campaign Manager at Sideshift, building core creator operation systems.

55M+

Views in 6 months

150M+

Brand views

Top Playkit creator

Client Stories

Results that speak
for themselves.

The 411 has been a fantastic partner. Highly responsive, quick to implement feedback, and focused on testing formats that not only perform on platform, but convert into installs. They consistently take the time to answer questions thoroughly and share strategic insights to help guide the process. We've already seen viral wins that translated into thousands of downloads for our app, and we're excited to keep scaling with them.

Hannah Wright

Lingo Legend

We've worked with several agencies, and The 411 was the one that took the time to actually use and understand our app, then come back with a ton of concrete ideas. Communication was early and often, I knew exactly what I was going to get and when. If you want a TikTok partner that treats your product like their own, look no further.

Paul

Margins

I want to thank you, the transparency throughout was genuinely appreciated. You are absolutely an agency we'd be happy to work with again any day of the week.

Calvin Konya

Linemate

Ring ring...

The 411 merch
is calling.

Limited drops. Once it's gone, it's gone.

answer the call limited drop dial in

ring
ring

FAQ

Questions we get
all the time.

We run end-to-end creator marketing campaigns for apps and digital products. We find and vet creators, train them on your product, build the content strategy, manage everything from brief to posted video, and report on what's working. You stay focused on building.

Creator-driven content that promotes your product authentically, without relying solely on paid ads. We work with creators from your target audience to make short-form videos that demo and sell your product naturally. Content that feels native, reaches the right people, and builds real momentum.

As involved as you want. Our head strategist sends a weekly brief, you can review and request changes before anything goes to creators. Content is also reviewed before it posts. Some clients are hands-on, others check in occasionally. Either way the engine keeps running.

We work with consumer and SaaS brands across social apps, productivity, fitness, entertainment, language learning, e-commerce, and more. If your product has a use case creators can authentically demonstrate, this works well. We'll be honest on the discovery call about fit.

Yes, we work together to hand-select creators who already fit your target audience and can speak to your product naturally.

No refunds, but we operate month to month, no long-term contracts. If something isn't working, we'd rather fix it than keep you locked in. We're confident enough in our results to let them speak.

Your creator marketingmachine. Fully handled.

The work speaksfor itself.

Full-service campaigns,built to scale.

Every piece of the machine,built and run for you.

From applicationto campaign live.

Built by creators.Run by people who've done every side.

Results that speakfor themselves.

The 411 merchis calling.

Questions we getall the time.

Ready to build somethingthat actually converts?