Aligned campaign creator marketing for apps & digital products
Creator marketing
built to drive real
growth.
We handle creator campaigns from strategy through posting, giving your brand a steady stream of content built to reach the right people and drive downloads, signups, and growth.
trusted by
Strength PalsLingo LegendAlignedPrioriHome From CollegeMarginsLofi.townKairoKylon
02 / stats to date
Our impact so far.
A snapshot of the content and results our campaigns have generated so far.
See the case studies →0M+ORGANIC VIEWS
$0.00AVG CPM
0+VIDEOS POSTED
0M+APP DOWNLOADS
03 / our content
Creator content in motion.
Real creator content from campaigns managed by The 411.
Aligned campaign
Priori campaign
Lingo Legend campaign
Home From College campaign
Linemate campaign
Margins campaign
StrengthPals campaignLingo Legend campaignAligned campaignPriori campaignLingo Legend campaignHome From College campaignLinemate campaignMargins campaignStrengthPals campaignLingo Legend campaign04 / the program
The growth engine campaign.
Start with our proven campaign structure or customize the creator count, content volume, deliverables, and campaign setup around your brand.
01
600 original short-form videos produced every month
02
10 dedicated creators selected for product fit and conversion potential
03
Weekly strategy optimization based on real performance data
05 / what we do
Everything your creator campaign needs, handled by our team.
From finding the right creators to strategy, feedback, posting, and reporting, we manage the full campaign with you.
01.
Creator recruiting
We match creators based on content style, audience, product fit, and communication.
02.
Content strategy
Hooks, formats, trends, and messaging around your product and audience.
03.
Creator training
Briefs, examples, campaign context, and expectations before posting.
04.
Campaign execution
Reviews, revisions, approvals, deadlines, posting, and communication.
05.
Performance reporting
Weekly reporting across content performance and available conversion data.
06.
Viral format testing
We keep testing hooks, formats, and angles throughout the campaign.
06 / how it works
From application to campaign live.
A simple look at how we take a campaign from onboarding to live content.
01
Application & vetting
We review fit, goals, timing, and the creator profile the campaign needs.
02
Brand & product onboarding
We learn the product, positioning, audience, and success metrics.
03
Weekly strategy brief
Hooks, formats, and creative direction are built around your goals.
04
Content review
Our team reviews content before posts go live.
05
Performance feedback
Performance shapes the next round of content.
07 / why the 411
Built by people who
have done the work
themselves.
We started The 411 after working as both creators and campaign managers, and built the agency around clear direction and fair pay for creators, and results clients can follow throughout the campaign.
Meet the founders →Mikayla Groody co-founder
creator relations & campaign management
ex PlayKit
ex SideShift
ex PlayKitex SideShiftPlayKit’s top creator with 150m+ views in 6 months — including a single video that reached 16.5m. Across her creator and campaign work, she has generated 200m+ organic views that translated into real downloads. Campaign manager at SideShift, building core creator operation systems.
Alana Grace co-founder
strategy, growth & partnershipsex PlayKit
ex Dupe
ex PlayKitex DupePlayKit’s first campaign manager, then content and creator lead at Dupe.com — where she helped develop the app and launch it to #1 on the App Store on launch day. Generated 20m+ organic YouTube views in under two months.
08 / IN THEIR OWN WORDS
01 / 03
“The 411 has been a fantastic partner. Highly responsive, quick to implement feedback, and focused on testing formats that not only perform on platform, but convert into installs. They consistently take the time to answer questions thoroughly and share strategic insights to help guide the process. We’ve already seen viral wins that translated into thousands of downloads for our app — and we’re excited to keep scaling with them.”
Hannah Wright CEO, Lingo Legend
“We’ve worked with several agencies, and The 411 was the one that took the time to actually use and understand our app, then come back with a ton of concrete ideas. Communication was early and often — I knew exactly what I was going to get and when. If you want a TikTok partner that treats your product like their own, look no further.”
Paul CEO, Margins
“I want to thank you and the entire team for the clear dedication to the program. The motivation and willingness to succeed were apparent throughout, and it’s genuinely appreciated. You are absolutely an agency we would be happy to work with again any day of the week.”
Calvin Konya
09 / from the 411
NEWSLETTER
The 411 on Substack
Campaign breakdowns, creator strategy, and what we are seeing perform.
subscribe →NOW ACCEPTING CREATORSJoin the creator community
$500 per month for every active campaign, with strategy and feedback included.
apply now →BEHIND THE SCENESFollow The 411
Campaign wins, creator work, and what we are building in real time.
follow along →CHAT WITH US
Want to talk through your campaign?
Chat with Mikayla and Alana about your brand, your goals, and what a creator campaign could look like for you.
10 / FAQ
Questions we get all the time.
The 411 is a creator marketing agency built for apps and digital brands. We run high-volume short-form campaigns with dedicated creators, strategy, feedback, posting, and performance tracking all managed by our team.
As involved as you want to be. We collect the product context, goals, and feedback we need from your team, then we handle the creator communication, content direction, posting, and day-to-day campaign management.
Yes. We build a creator roster around your audience, product, and content style, and we work with you to make sure the creators are a strong fit before the campaign launches.
Not every brand needs the exact same creator strategy. We work best with apps, digital products, and consumer brands that can benefit from consistent short-form testing, and we will be upfront if we do not think the campaign is a strong fit.
Our 10 Creator Growth Engine Campaign is built around 10 dedicated creators producing 600 original short-form videos per month, giving us enough volume to test hooks, formats, angles, and creators at scale.
Campaign payments are non-refundable once execution begins. Before anything starts, we walk through the scope, timing, deliverables, and expectations with you so everything is clear before the campaign moves forward.