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For Clients

Creator marketing
built to convert.

End-to-end organic creator campaigns for apps and digital products, from strategy to final post. You build it. We fill it.

Creator Recruiting
Content Strategy
Creator Training
Campaign Execution
Posting Oversight
Performance Reporting
Viral Format Testing
Creator Recruiting
Content Strategy
Creator Training
Campaign Execution
Posting Oversight
Performance Reporting
Viral Format Testing
What We Do

Every piece of the machine,
built and run for you.

Finding creators, training them, running campaigns, reporting results. All of it, handled.

🎯
Creator Recruiting
Fit, tone, and conversion ability over follower count. No spray-and-pray, intentional matching only.
📐
Content Strategy
Formats, hooks, and messaging built to convert, not just entertain. Tailored to your product category.
🎓
Creator Training
Every creator is trained on your product before a single video goes live. No guessing, no off-brand content.
🚀
Campaign Execution
Every brief, revision, and approval handled end to end. You never chase a creator down.
📊
Performance Reporting
Weekly reports tied to outcomes, downloads, signups, conversions. Always know what's working.
🔁
Viral Format Testing
We continuously test formats so you end up with a repeatable playbook, not a lucky one-off.
The Process

From kickoff to
campaign live in 14 days.

01
Alignment Call
We dig into your product, audience, and goal. Then we build the campaign strategy and creator briefs.
02
Creator Selection
We map creative direction and select creators by audience quality, content style, and conversion history.
03
Launch & Execute
We manage the full rollout, briefing, revisions, approval, and posting. We optimize in real time.
04
Report & Scale
Full performance report: the formats that won, the data that matters, and what to do more of next time.
Client Application

How to get started.

Fill out our client application on Notion, tell us about your product, your goals, and what kind of campaign you're looking to run. We review every application and follow up within 48 hours.

We're selective about who we work with, not because we're difficult, but because we'd rather decline than run a campaign we don't believe in.

Client Application
Start Your Application →
Hosted on Notion · Takes 5 minutes · We reply within 48 hours
Campaign Packages

Find your fit.

All packages run month to month, no long-term contracts required.

Starter
Launch
$12K
/ month
  • 5 core creators (6 staffed for coverage)
  • 300 guaranteed TikTok posts / month
  • TikTok only
  • Weekly strategy briefing
  • Content review before posting
  • Monthly performance report
Apply Now
★ Most Popular
Growth
$20K
Save $4K vs. 2× entry
/ month
  • 10 core creators (12 staffed for coverage)
  • 600 TikTok + 600 Instagram = 1,200 posts / month
  • Cross-posting included
  • Weekly strategy briefing
  • Content review before posting
  • Bi-weekly performance check-ins
  • Full monthly performance report
Apply Now
Scale
Engine
$28K
Save $8K vs. 3× entry
/ month
  • 15 core creators (17 staffed for coverage)
  • 900 TikTok + 900 Instagram = 1,800 posts / month
  • Cross-posting included
  • Weekly strategy briefing
  • Content review before posting
  • Weekly performance reports
  • Custom playbook development
Apply Now
No Ceiling
Custom
There is no maximum. Whether you want 3 creators or 30, whether you have a specific budget or a specific goal in mind, we'll build something that works for you. Tell us what you're looking for and we'll put together a package that fits.
  • Any number of creators, fewer than 5, more than 20, whatever makes sense
  • Flexible posting volume and platform mix
  • Budget-first or goal-first, we'll work backwards from either
  • Everything from the standard packages still applies: training, strategy, review, reporting
  • No pressure, no upsell, just an honest conversation about what's right for your product
Pricing
Let's talk.
Start the Conversation
The Real Value

A transparent look at
what creator marketing costs.

We want to work with clients where it's a genuine fit, and part of that is being upfront about value. Here's an honest look at what creator marketing typically costs, so you can make the right decision for your product.

Going It Alone
What most brands experience
going it alone.
Creator sourcing & vetting
Weeks of searching on platforms like TikTok Creator Marketplace, Billo, or Fiverr. No guarantee of quality or reliability.
$500 to $2,000+ in time & tools
Creator fees, market rate
This is the reality of what creators charge. A single creator, a handful of videos, no training, no strategy, no guarantee of results, and you're already spending hundreds or thousands.
Real examples of what creators charge on the open market, for a handful of videos, one creator, no training, no strategy, no campaign infrastructure.
This is the going rate before you add recruiting, vetting, training, briefs, revisions, strategy, management, or reporting. With The 411, everything above is included in one flat monthly price, at a fraction of the per-video cost.
$30,000 to $150,000+ per month
Campaign management & strategy
A freelance campaign manager runs $3,000 to $8,000/month. A strategy agency charges more. This doesn't include briefing, revisions, approvals, or daily creator management.
$3,000 to $8,000/month
Creator training & onboarding
Most creators you hire off the market don't know your product, your audience, or what converts. You train them yourself, or post bad content.
Your time. Every time.
Content review & iteration
Reviewing 60+ videos a month, chasing late submissions, requesting revisions, approving final cuts, all on your plate unless you pay someone to handle it.
$1,500 to $3,000/month extra
Total, 5 Creator Campaign
$35,000 to $163,000
per month, before you've tested a single format
Working With The 411
What working with The 411
actually looks like.
Creator sourcing & vetting
We recruit, vet, and match creators who fit your product, by content style, audience quality, and proven conversion ability. You approve the final roster.
Included
Creator fees, what you actually pay per video
300 videos for $12K = $40/video all-in. 1,200 videos for $20K = $16.67/video. The more you scale, the lower your cost per video gets, while the market rate stays at $100 to $500+ per video regardless of volume.
$16 to $40/video all-in
Campaign management & strategy
Weekly strategy briefings, daily creator management, revision oversight, performance analysis, all included. You get a weekly report. That's it.
Included
Creator training & onboarding
Every creator is trained on your product before their first video. They know your audience, your tone, and what a converting video looks like. You don't lift a finger.
Included
Content review & iteration
Every video reviewed by our strategy team before it goes live. We handle feedback, revisions, and re-shoots. Nothing goes up that isn't approved.
Included
Total, any scale
$12K, Custom
Start with 5 creators. Scale to 10, 15, 20, or more. Or tell us exactly what you want and we'll build it. Every tier includes the full package, no hidden costs, no add-ons.
At the Growth package (10 creators, 1,200 videos/month)
You're getting 1,200 videos for $20,000, that's $16.67 per video, including recruiting, training, strategy, management, review, and reporting. The same 1,200 videos at market rate would cost $120,000 to $600,000+ in creator fees alone.
Apply Now
The Difference

Creator marketing
vs. influencer partnerships.

Most influencer campaigns look good. They just don't convert.

Creator Marketing, The 411
Built to convert.
  • Creators picked for relatability, not follower count
  • Dedicated accounts built specifically for each brand
  • High volume allows constant testing
  • Performance tracked and improved through iteration
  • Content designed to feel native to the feed
  • Trained creators who understand conversion principles
Traditional Influencer Partnerships
Built to look good.
  • Creators chosen based on audience size and reach
  • Content posted to existing accounts with multiple brand deals
  • Campaigns rely on a small number of deliverables
  • Little to no optimization after content goes live
  • Posts often feel like obvious ads
  • No training or feedback loop for improvement

Campaigns built to
actually convert.

144M+ organic views. 11% engagement rate. Volume discounts at every tier. Let's build your next campaign.

Apply Now See case studies →
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