For Clients
For Creators
Company
About The 411

The people behind
your next viral campaign.

We bridge the gap between brands and creators, delivering reliable campaign management, strategic partnerships, and data-driven performance, while building an environment where creators can succeed, learn, and grow.

Our Mission

Founded by creators.
Built for founders.

We started The 411 because we'd worked every side of this. We've been the creators. We've worked for the brands and the agencies. We've built agencies, the systems that run them, the campaigns that scale them, and now the websites too. We knew what worked, what didn't, and what was missing.

The 411 is the agency we always wished existed. One that takes the creative seriously, pays creators fairly, and actually delivers results clients can measure, not just views that look good in a deck.

10M+
Organic views in our first week of operation
300M+
Total organic views generated for clients
500+
Creators managed and developed
14 days
From kickoff to campaign live
Our origin story

From college roommates to building The 411.

The 411 started with two creators who understood both sides of the internet: the people making the content and the brands trying to grow. That is why our campaigns feel personal, creator-first, and built to actually move.

Alana and Mikayla in a studio shoot Alana and Mikayla with red phones
roommates → founders → agency
Co-Founders

The founders who built it.

Alana Grace
Alana Grace
Co-Founder
Strategy, Growth & Partnerships
Alana has been creating content and building online communities since she was ten years old. She started at Playkit as one of their earliest creators before becoming their first campaign manager. She then led content and creator strategy at Dupe.com, helping develop the app and launch it to #1 on the App Store on launch day, and generating over 20M organic views on YouTube in under two months. The launch captured the attention of OpenAI, who later built a version of the feature inside ChatGPT. She founded The 411 to build the agency she always wished existed.
20M+
YT views in 2 months
#1
App Store launch day
100M+
Personal views
Mikayla Groody
Mikayla Groody
Co-Founder
Creator Relations & Campaign Management
Mikayla has been a top-performing creator herself, generating 55M+ views in under six months at Playkit, with a single video hitting 16.5M. Across brand work, she's driven 150M+ views that translated into real downloads. As Campaign Manager at Sideshift, she built out the core systems behind their creator operations, from onboarding and communication workflows to performance tracking and partnership management. That hands-on experience running the backend of creator campaigns at scale is woven into how The 411 operates today.
55M+
Views in 6 months
150M+
Brand views driven
#1
Top Playkit creator
As Seen In

The press.

Dots
Featured Article · April 2026
How Mikayla Groody Built The 411 Around Community, Creator Pay, and UGC That Actually Converts

Ready to work
with the team?

Whether you're a brand looking for your next campaign or a creator ready to join, we'd love to hear from you.

Apply Now Become a creator →
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